College and Career Success, 9th Edition

See Below:

What's New and Brief Content
Complimentary Review Copy
Order Instructor Copies
Order the Printed Version
Order the Online Version
Bookstore Orders


This edition is for comprehensive 3 unit courses. A Concise Edition is also available.




Features of the 9th Edition

Three Formats Available 

The textbook is available in 3 formats: printed, e-book (RedShelf and VitalSource), and interactive Web versions. 

The Web version includes interactive elements that engage students in learning and includes automated grading features. It can be integrated into your course management system for ease of access. Here is a video of the Web version showing the interactive features:


Video Interactive Features of Web Version



Topics include college, career, and lifelong success.

Updated Chapters on Careers, Critical Thinking, and Diversity

The chapters on careers include updated career information for the next decade. The chapter, Thinking Critically and Creatively, has new materials on the scientific method and cognitive bias. A new chapter, Diversity and Current Social Issues, helps students to think critically and look at social issues from different perspectives.


Includes Concepts from Positive Psychology

Concepts from positive psychology are used to help students:

  • discover their strengths, interests, skills, and values.
  • build on their strengths.
  • think positively about themselves and their future.
  • clarify what happiness means and work toward attaining happiness in life. 
  • accomplish their lifetime goals. 

Helps Students Assume Responsibility for Their Own Success

Topics include motivation, positive thinking, locus of control, mindset, grit, future-mindedness, hope, belief, persistence, emotional intelligence, and learning positive behavior.

Incorporates The Latest Research in Psychology, Education, and Neuroscience

The suggested strategies in this textbook are all based on current research. The latest research in neuroscience is translated into practical strateges for memory and study skills.

Peer Reviewed

The material has been reviewed for relevance and effectiveness by peers in the field.

Online Career Portfolio

The career material in the online portfolio helps students to make an informed choice of a college major and career. It includes the TruTalent Personality, Intelligences, Skills, and Learning/Productivity Assessments. Note that these assessments are updated versions of AchieveWORKS, the Do What You Are, MI Advantage, and PEPS. The results of these assessments are linked to the O*Net database of careers for career exploration. It includes which helps students to find current job openings and future employment. The material in the online portfolio is supplemented by the Interest Profiler based on Holland's theory of career development and provides additional information on vocational interests. A link to this assessment is provided in Chapter 3.

Helps Students Find Employment after Graduation

This textbook includes:

  • information on career trends, the career decision-making process, educational planning, researching career information, and career outlook.
  • updated job search strategies, including the concept of online personal branding and using social media to find jobs. 
  • the basics of writing a resume and cover letter as well as interviewing tips.

Increasing Math Success

Since math is the gateway to high paying careers and is a challenging requirement for graduation, this edition has expanded material on how mindset, grit, and perseverance affect math success. Other topics include how to study math, take math notes, deal with math anxiety, and how to be successful on math tests.

Tools for Student Engagement

  • Interactive activities within the text help students to practice the material learned. 
  • Frequent quizzes and answer keys within the chapters help students with reading comprehension and check understanding of key concepts.
  • Journal entries help students think critically and apply what they have learned to their personal lives. 
  • Individual and group exercises are included at the end of each chapter.

Resources at College Success 1

This website has additional materials to accompany the textbook. The Instructor Manual contains the PowerPoint Library, Test Bank, and over 500 pages of classroom exercises, handouts, and video suggestions. Word documents of the journal entries are provided for students. Links to these resources are at the bottom of this page.

Summary of What's New and Brief Content

The most important changes are the elimination of the health chapter and a totally revised chapter, "Diversity and Current Social Issues." For those of you teaching the traditional 16 week semester, this gives an extra week to cover the career topic and for students to share career projects.

The interactive online version can now be integrated with your course management system for ease of access and automated grading.

Here is a summary of the new material in the 9th Edition and a list of topics for each chapter.

Chapter 1, Understanding Motivation, contains updated statistics on earnings and educational attainment. Chapter topics: value of a college education, mindset, grit, positive thinking, finding interest, avoiding multi-tasking, intrinsic vs. extrinsic motivation, using rewards to change behavior, improving persistence.  

Chapter 2, Exploring Your Personality and Major has been streamlined with new concise language to enhance readability. This chapter includes the newly updated TruTalent Personality Assessment (formerly AchieveWorks) and yields results comparable to Myers-Briggs.  Chapter topics: choosing a major that matches your gifts and talents, understanding personality types (extravert, introvert, sensing, intuitive, thinking, feeling, judging, perceiving), personality and career choice, personality and preferred work environment, personality and decision-making, personality and time management, personality and learning strategies, other factors in choosing a major, find your passion.  

Chapter 3, Exploring Multiple Intelligences, Interests, and Values has been streamlined with new concise language. This chapter includes the newly updated TruTalent Multiple Intelligences assessment. The Interest Profiler has been moved online. Chapter topics: build on your strengths, using emotional intelligence in your personal life and career, exploring your interests (realistic, investigative, artistic, social, enterprising, conventional), interests and lifestyle, using values to make important life decisions, steps in making a career decision, act on your values. 

Chapter 4, Planning Your Career and Education, includes the new TruTalent Skills Assessment which helps student understand their work skills. Career trends have been updated for the next decade. Chapter topics: work skills for the 21st Century, career trends 2019-2029, how to research your career, planning your education, finding employment, overcoming obstacles to success. 

Chapter 5, Managing Time and Money, has a new section: "Technology and Time Management" and includes an activity, "Are You Addicted to the Internet?" designed to help students increase awareness of how technology impacts their time management. Chapter topics: lifetime goals, the ABC's of time management, technology and time management, how to estimate study and work time, schedule your success, time management tricks, dealing with time bandits, dealing with procrastination, managing your money, budgeting, financial aid and scholarships, using priorities.  

Chapter 6, Using Brain Science to Improve Memory, has added topics from the health chapter which has been deleted. The topic, "Optimize Your Brain Power" now includes added topics including: sleep to remember, avoid smoking, limit alcohol, and avoid drug abuse. A new section has been added, "Stress, Relaxation, and Learning." Chapter topics: improving your memory (short-term vs. long-term memory, minimizing forgetting), practical memory techniques based on brain science (positive thinking, developing an interest, seeing the big picture, meaningful organization, the magical number 7 theory, visualization, intent to remember, elaboration, disbributing the practice, creating a basic background, stress and emotions), using mnemonics and other memory tricks, optimize your brain power, sleep to remember, exercise and brain health, stress and relaxation, positive thinking. 

Chapter 7, Using Brain Science to Improve Study Skills, has a new expanded section, "Tips for Online Learners." This chapter includes the newly updated TruTalent Learning and Productivity Assessment. Chapter topics: neuroscience and practical learning strategies (visual, audio, tactile, kinesthetic, olfactory, gustatory), applying memory strategies to learning (survey, question, read, recite, review, reflect), tips for online learners, how to be successful in math, create your success.   

Chapter 8, Taking Notes, Writing, and Speaking, has a new section, "Handwritten Notes and Memory." Chapter topics: the importance of note taking, the college lecture, good listening techniques, handwritten notes and memory, tips for good note taking, note taking systems, taking notes in math, improving note taking efficiency, how to review your notes, power writing (prepare, organize, write, edit, revise), writer's block, effective public speaking, being selective.  

Chapter 9, Test Taking, has no changes. Chapter topics: preparing for tests, test review tools, reviewing effectively, dealing with test anxiety, dealing with math anxiety, taking tests (true-false, multiple choice, matching, sentence completion, essay), what to do when the test is returned.        

Chapter 10, Communication and Relationships, has new concise language on "Understanding Your Personal Communication Style." Chapter topics: understanding your personal communication style, communication for success, the language of responsibility, barriers to effective communication, dealing with conflict, friendships, roommates, relationships, turning failure into opportunity. 

Chapter 11, Thinking Critically and Creatively, has two added sections: "Critical Thinking and the Scientific Method" and "Cognitive Biases." These sections have been included to help students think critically about science, identify sources of information, and identify cognitive biases. Chapter topics: fallacies in reasoning, critical thinking and the scientific method, cognitive biases, how to become a critical thinker, creative thinking techniques, using humor to deal with stress.

Chapter 12, Diversity and Current Social Issues. This is a new chapter based on the idea that students need to think critically and understand different perspectives for success in college, careers, and life. Topics include degrees of privilege, bias, stereotypes, prejudice, vocabulary for understanding diversity, and current social issues. Current social issues include equality for women, Black Lives Matter, Native Americans and Christopher Columbus,The Southwest border and immigration, and LGBTQ+.

Chapter 13, Thinking Positively about the Future, includes a section moved from the health chapter, "Making Positive Changes in Your Life." The chapter has been revised with more concise language. Chapter topics: thinking positively about your career, optimism, hope, future-mindedness, believing in yourself, the self-fulfilling prophecy, positive self-talk and affirmations, visualize your success, successful beliefs, secrets to happiness, making positive changes in your life, you are what you think. 

(Note that Chapter 12, Maintaining a Healthy Lifestyle, in previous editions has been deleted.The material is not part of the learning outcomes at most colleges and the material was outdated.)

Request a Complimentary Review Copy for Possible Adoption

Printed Edition

If you are considering this text for possible adoption in your course and would like a complimentary printed copy of new 9th Edition, I can expedite a copy from the publisher.

Send your request  Include this info in your email:

Title of Text You Would Like (College and Career Success, 9th Ed.) 
Your name
Your address
College name
Course name
How many units are in your course?
Annual course enrollment
What is the title of the current text you are using?

Online Edition

If you are considering adoption of the interactive online version of College and Career Success, I can arrange to have a demo emailed to you. I can also set up a Zoom meeting with you to show how I use the online version with my current students. Here is a brief video introducing the online version.

Order Instructor Copies (if your college has adopted this textbook)

To order instructor copies, please ask your department chair to request copies from Deb Roth of Kendall Hunt Publishing at Please provide this information:

Title: College and Career Success, Full 9th Edition
Name of Department Chair
College Name
Address for mailing the textbooks
Number of instructors using the textbook
Anticipated number of copies you will order for students next semester

Order the Online Edition

Contact Carla Lundman of HumanEsources at to set up the account for your college and coordinate with your bookstore.

Purchase a Resource Copy

If you are using this text as a resource in your class or at your college, and not considering adoption, you can purchase a printed copy at:  

Information for Bookstore Orders    

Printed Edition:

College and Career Success, 9th Edition
Kendall Hunt Publishing
ISBN: 978-1-7924-6247-4
Author: Marsha Fralick and Seth Batiste

Online Edition:

College and Career Success Online
ISBN: 978-1-7924-6701-1
Contact the Carla Lundman of HumanEsources at to set up your account and coordinate with your bookstore.

Resources: Customer Service, Instructor Manual, Student Learning Outcomes, PowerPoint Presentations, Test Bank, Journal Entries

This textbook has many resources to make teaching easier.

The online edition has exemplary Customer Service to help you and your students get started using your account. Contact Customer Service for the online edition at 888-295-1520. You can also text 860-996-1143. You can email Customer Service at

The Instructor Manual contains over 500 pages of interactive exercises, classroom handouts, and techniques for engaging students in learning. Here is a sample of the Instructor Manual for Chapter 1: Understanding Motivation

The Test Bank includes a bank of questions for each chapter as well as section, mid-term and final exams. The test bank is located in the Instructor Manual.

The PowerPoint Library contains a slide for every topic in the textbook. These presentations are updated to include new material and meet accessibility standards. Select the slides that match your student learning outcomes. Here is a sample PowerPoint presentation for Chapter 1, Understanding Motivation. The PowerPoint library is located in the Instructor Manual.

Note that a user name and password are required to access the full Instructor Manual, Test Bank, and PowerPoint Library. Login information is provided for faculty who have ordered textbooks for their students. If you have ordered texts, contact me at for the login information.

Journal Entries for Students (Word Documents)

Student Learning Outcomes
Download this document: Student Learning Outcomes, Objectives, and Assessment (9th Edition)

CAS Standards

This textbook matches the standards from the Council of the Advancement of Standards in Higher Education. See the CAS Standards Document that matches student learning outcomes with the CAS standards.

Guided Pathways

This textbook matches the requirements for the Guided Pathways initiavie. See the Guided Pathways Document.