College and Career Success, 9th Edition

See Below:
Brief Summary of What's New
Chapter Titles and Brief Content
Order Information

This edition is for comprehensive 3 unit courses. A Concise Edition is also available.




Features of the 9th Edition


Topics include college, career, and lifelong success.

Updated Chapters on Careers, Critical Thinking, and Diversity

The chapters on careers include updated career information for the next decade. The chapter, Thinking Critically and Creatively, has new materials on the scientific method and cognitive bias. A new chapter, Diversity and Current Social Issues, helps students to think critically and look at social issues from different perspectives.


Includes Concepts from Positive Psychology
Concepts from positive psychology are used to help students:

  • discover their strengths, interests, and values.
  • build on their strengths.
  • think positively about themselves and their future.
  • clarify what happiness means and work toward attaining happiness in life.

Helps Students Assume Responsibility for Their Own Success

Topics include motivation, positive thinking, locus of control, mindset, grit, future-mindedness, hope, belief, persistence, emotional intelligence, and learning positive behavior.

Incorporates The Latest Research in Psychology, Education, and Neuroscience

The suggested strategies in this textbook are all based on current research. The latest research in neuroscience is translated into practical strateges for memory and study skills.

Peer Reviewed

The material has been reviewed for relevance and effectiveness by peers in the field.

Online Career Portfolio

The career material in the online portfolio helps students to make an informed choice of a college major and career. It includes the TruTalent Personality, Intelligences, Skills, and Learning/Productivity assessments. Note that these assessments are updated versions of AchieveWORKS, the Do What You Are, MI Advantage, and PEPS. The results of these assessments are linked to the O*Net database of careers for career exploration. It includes which helps students to find current job openings and future employment. The material in the online portfolio is supplemented by the Interest Profiler based on Holland's theory of career development and provides additional information on vocational interests. A link to this assessment is provided in Chapter 3.

Helps Students Find Employment after Graduation
This textbook includes:

  • information on career trends, the career decision-making process, educational planning, researching career information, and career outlook.
  • updated job search strategies, including the concept of online personal branding and using social media to find jobs. 
  • the basics of writing a resume and cover letter as well as interviewing tips.

Increasing Math Success

Since math is the gateway to high paying careers and is a challenging requirement for graduation, this edition has expanded material on how mindset, grit, and perseverance affect math success. Other topics include how to study math, take math notes, deal with math anxiety, and how to be successful on math tests.

Tools for Student Engagement

  • Interactive activities within the text help students to practice the material learned. 
  • Frequent quizzes and answer keys within the chapters help students with reading comprehension and check understanding of key concepts.
  • Journal entries help students think critically and apply what they have learned to their personal lives. 
  • Individual and group exercises are included at the end of each chapter.

Resources for Faculty and Students at College Success 1

This website has additional materials to accompany the textbook. Student resources include key ideas, Internet links related to each chapter, and Word documents for the journal entries. Resources for faculty include the Instructor Manual and Faculty Resources for teaching college success courses including over 500 pages of classroom exercises, handouts, video suggestions, Internet links to related videos, and much more.


Brief Summary of What's New

The most important changes are the elimination of the health chapter and a totally revised chapter, "Diversity and Current Social Issues." For those of you teaching the traditional 16 week semester, this gives an extra week to cover the career topic and for students to share career projects.

The interactive online version can now be integrated with your course management system for ease of access and automated grading.

Here is a summary of each chapter with new material for the 9th Edition:

Chapter 1, Understanding Motivation, contains updated statistics on earnings and educational attainment.

Chapter 2, Exploring Your Personality and Major has been streamlined with new concise language to enhance readability. Assessments have been updated and are now titled TruTalent.

Chapter 3, Exploring Multiple Intelligences, Interests, and Values has been streamlined with new concise language. The Interest Profiler has been moved online.

Chapter 4, Planning Your Career and Education, includes the TruTalent Skills assessment which helps student understand their work skills for the 21st Century. Career Trends has been updated with a new section, "Career Trends 2019-2029."

Chapter 5, Managing Time and Money, has a new section: "Technology and Time Management" and includes an activity, "Are You Addicted to the Internet?" designed to help students increase awareness of how technology impacts their time management.

Chapter 6, Using Brain Science to Improve Memory, has added topics from the health chapter which has been deleted. The topic, "Optimize Your Brain Power" now includes added topics including: sleep to remember, avoid smoking, limit alcohol, and avoid drug abuse. A new section has been added, "Stress, Relaxation, and Learning."

Chapter 7, Using Brain Science to Improve Study Skills, has a new expanded section, "Tips for Online Learners."

Chapter 8, Taking Notes, Writing, and Speaking , has a new section, "Handwritten Notes and Memory."

Chapter 9, Test Taking, has no changes.

Chapter 10, Communication and Relationships, has new concise language on "Understanding Your Personal Communication Style."

Chapter 11, Thinking Critically and Creatively, has two added sections: "Critical Thinking and the Scientific Method" and "Cognitive Biases." These sections have been included to help students think critically about science, identify sources of information, and identify cognitive biases.

Chapter 12, Maintaining a Healthy Lifestyle, has been deleted.The material is not part of the learning outcomes at most colleges and the material was outdated.

Chapter 13, Appreciating Diversity becomes Chapter 12, Diversity and Current Social Issues. It is a new chapter based on the idea that students need to think critically and understand different perspectives for success in college, careers, and life. Topics include degrees of privilege, bias, stereotypes, prejudice, vocabulary for understanding diversity, and current social issues. Current social Issues include equality for women, Black Lives Matter, Native Americans and Christopher Columbus, The southwest border and immigration, and LGBTQ+.

Chapter 13, Thinking Positively about the Future, includes a section moved from the health chapter, "Making Positive Changes in Your Life." The chapter has been revised with more concise language.

Chapter Titles and Brief Content

Chapter 1.  Understanding Motivation
Topics include the value of a college education, how to choose a major, how to be motivated, using a growth mindset, grit, perseverance, and developing habits that lead to success, and the value of persistence. 

Chapter 2.  Exploring Your Personality and Major
Topics include choosing a major that matches your personal strengths; understanding personality types; personality and preferred work environment, decision making; time and money management; career outlook; and finding your passion.  The TruTalent Personality assessment is included. Suggested careers are linked to career information in the O*Net database of careers.

Chapter 3.  Exploring Multiple Intelligences, Interests and Values
Topics include exploring multiple intelligences, exploring interests, using values to make important decisions, and decision-making. The Interest Profiler which measures vocational interests is included as a link along with the TruTalent Intelligences which assessess multiple intelligences, suggests matching careers, and provides links for career inresearch in the O*Net database of careers.

Chapter 4.  Planning Your Career and Education
Topics include employment trends, work skills for the 21st Century, career research, educational planning, personal branding online, updated job search skills, the resume, interview skills, and finding success in adversity. It includes the TruTalent Skills assessment that identifies work skills for the 21st Century along with lifelong learning skills.

Chapter 5.  Managing Time and Money
Topics include lifetime goals, using priorities, technology and time management, estimating study and work time, schedules, time management techniques, dealing with procrastination, and money management.

Chapter 6.  Using Brain Science to Improve Memory
Topics include: improving your memory; practical memory techniques based on brain science; using mnemonics and other memory tricks; optimizing your brain power; and positive thinking.

Chapter 7. Using Brain Science to Improve Study Skills
Topics include neuroscience and practical learning strategies, applying memory strategies to reading, how to be successful in your math course, and creating your success. It includes the TruTalent Learning & Productivity assessment.

Chapter 8. Taking Notes, Writing and Speaking
Topics include taking notes on the college lecture, handwritten notes and memory, note taking systems, improving note taking efficiency, reviewing your notes, power writing, and the basics of public speaking.

Chapter 9.  Test Taking
Topics include test preparation, dealing with test anxiety, studying for math tests, tips for taking tests, and how to prepare for tests.

Chapter 10. Communication and Relationships
Topics include understanding your communication style, communication for success, the language of responsibility, barriers to effective communication, dealing with conflict, friendships, roommates and relationships. 

Chapter 11.  Thinking Critically and Creatively
Topics include fallacies in reasoning, the scientific method, cognitive bias, how to become a critical thinker, moral reasoning, and creative thinking techniques.

Chapter 12.  Diversity and Current Social Issues
Topics include degrees of privilege, bias, stereotypes, prejudice, vocabulary for understanding diversity, and current social issues. Current social Issues include equality for women, Black Lives Matter, Native Americans and Christopher Columbus, The Southwest border and immigration, and LGBTQ+.

Chapter 13. Thinking Positively about the Future
Topics include positive thinking, optimism, hope, future-mindedness, successful beliefs, positive self-talk, visualizing success, secrets to happiness, and making positive changes in life.

Request a Complimentary Review Copy for Possible Adoption

Printed Edition

If you are considering this text for possible adoption in your course and would like a complimentary printed copy of new 9th Edition, I can expedite a copy from the publisher.

Send your request  Include this info in your email:

Title of Text You Would Like (College and Career Success, 9th Ed.) 
Your name
Your address
College name
Course name
How many units are in your course?
Annual course enrollment
What is the title of the current text you are using?

Online Edition

If you are considering adoption of the interactive online version of College and Career Success, I can arrange to have a demo emailed to you. I can also set up a Zoom meeting with you to show how I use the online version with my current students. Here is a brief video introducing the online version.

Order Printed Edition (if your college has adopted this textbook)

To order instructor copies, please ask your department chair to request copies from Deb Roth of Kendall Hunt Publishing at Please provide this information:

Title: College and Career Success, Full 9th Edition
Name of Department Chair
College Name
Address for mailing the textbooks
Number of instructors using the textbook
Anticipated number of copies you will order for students next semester

Order the Online Edition

Contact Carla Lundman of HumanEsources at to set up the account for your college and coordinate with your bookstore.

Purchase a Resource Copy

If you are using this text as a resource in your class or at your college, and not considering adoption, you can purchase a printed copy at:  

Information for Bookstore Orders    

Printed Edition:

College and Career Success, 9th Edition
Kendall Hunt Publishing
ISBN: 978-1-7924-6247-4
Author: Marsha Fralick and Seth Batiste

Online Edition:

College and Career Success Online
Contact the Carla Lundman of HumanEsources at to set up your account and coordinate with your bookstore.

(Note that the Resources are in the process of being updated)

Resources: Customer Service, Instructor Manual, PowerPoint Presentations, Test Bank, Journal Entries, Student Outcomes

This textbook has many resources to make teaching easier.

The online edition has exemplary Customer Service to help you and your students get started using your account. Contact Customer Service for the online edition at 888-295-1520. You can text or call this number. You can also reach Customer Service at

The Instructor Manual contains over 500 pages of interactive exercises, classroom handouts, and techniques for engaging students in learning. Here is a sample of the Instructor Manual for Chapter 1: Understanding Motivation.

The Test Bank includes a bank of questions for each chapter as well as section, mid-term and final exams. The test bank is located in the Instructor Manual.

The PowerPoint Library contains a slide for every topic in the textbook. Select the slides that match your student learning outcomes. Here is a sample PowerPoint presentation for Chapter 1: Understanding Motivation. The PowerPoint library is located in the Instructor Manual.

Note that a user name and password are required to access the full Instructor Manual, Test Bank and PowerPoint Library. Login information is provided for faculty who have ordered textbooks for their students. If you have ordered texts, contact me at for the login information.

Journal Entries for Students (Word Documents)

Student Learning Outcomes, Objectives, and Assessment
Download this document: Student Learning Outcomes, Objectives and Assessment.

Student Learning Outcomes for Your Syllabus (Brief)
Download this document: Student Learning Outcomes for Your Syllabus for the new 8th Edition. It is a brief statement of the learning outcomes.