Career Success



The new 2nd Edition will be available spring 2018.

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Career Success Online
Table of Contents
Instructor Manual
Journal Entries
Test Bank and Exams


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Here is the information for ordering this text in your bookstore:

Career Success
Kendall Hunt Publishing
ISBN 978-1-4652-3962-4
Author: Marsha Fralick  

The current price of the printed version of Career Success is $50.

There is also an interactive online version for $30. This version features an online career portfolio for the assessment results and
career exploration links. Students can continue to use this portfolio as they progress through college and look for employment after graduation.
They can upload their resume and continue revising it as they develop their career plans and look for employment with the
integrated site Faculty can view and comment on student work online.

Both options include 3 career assessments (personality, multiple intelligences and interests.)

If you would like a free instructor account for the online version, contact me at


·         Chapter 1, Create Your Success, helps students take responsibility for career planning and provides them with tools for motivation, positive thinking, adopting successful beliefs and using humor to provide relaxation and perspective.
·    Concepts from positive psychology are used to help students build on their strengths, think positively about the future and clarify what happiness means to them. 
·    The Do What You Are (DWYA) personality assessment helps students identify their personal strengths and suggests matching careers.  Supporting textbook material helps student to understand personality type and how it is connected to career choice and other success skills. 
·    The Interest Profiler integrated into Chapter 3 helps students identify their vocational interests.  Career interest areas and matching careers are available on the O*Net database of careers. 
·    Material in Chapter 3 helps students clarify their values and encourages students to act on their values and use them in career decision making.
·    The MI Advantage helps students identify their multiple intelligences and careers that match their highest intelligences.
·    An online career portfolio summarizes the results of the DWYA and MI Advantage and provides links to the O*Net database of careers as well as links to current available jobs at Simply Hired.
·    Material is provided to help students set goals based on personality type, interests, values and multiple intelligences.
·    Information is provided on current career trends, the career decision making process, educational planning and researching career information and outlook.
·    Updated job search strategies include the concept of online personal branding and using social media and other online job search tools.
·    Interactive activities within the text help student to practice the material learned. 
·    Frequent quizzes and answer keys within the chapters help students with reading comprehension and check understanding of key concepts.
·    Journal entries help students think critically and apply what they have learned to their personal lives.
·    Individual and group exercises are included at the end of each chapter.
·    This webswite has resources for faculty and students.  Student resources include key ideas, Internet links related to each chapter and Word documents for journal entries.  Resources for faculty include the Instructor Manual and Faculty Resources for teaching college success courses including over 500 pages of classroom exercises, handouts, video suggestions, Internet links to related material and much more. 


Career Success Online

An interactive online edition is available. Contact me at for an online demo.

Try Out the Assessments: The Do What You Are and the MI Advantage

Click on Login
Enter the Access Key: C2Q3X6V
Create an account to access the assessments and the career center

You can view the reports of sample completed assessments by logging into the e-text demo below.

Table of Contents

1 Create Your Success

Learning Objectives
Choosing Your Major and Finding Your Ideal Career
Using Motivation to Increase Your Success
Education and Lifetime Earnings 
Intrinsic or Extrinsic Motivation
Thinking Positively about the Future
Taking Control of Your Life
Locus of Control
Successful Beliefs
Visualize Your Success
Secrets to Happiness
Keys to Success: Learn to Laugh at Life
Journal Entries: Create Your Success
Success over the Internet

2 Exploring Your Personality and Major

Learning Objectives
Choose a Major That Matches Your Gifts and Talents
Understanding Personality Types
Extraversion or Introversion
Sensing or Intuition
Thinking or Feeling
Judging or Perceiving
Personality and Preferred Work Environment
Personality and Decision Making
Personality and Time Management
Personality and Money
Personality and Career Choice
Other Factors in Choosing a Major
Keys to Success: Find Your Passion
Journal Entries: Exploring Your Personality and Major
Success over the Internet

3 Exploring Interests and Values

Learning Objectives
Exploring Your Interests
Interests and Lifestyle
Using Values to Make Important Life Decisions
Keys to Success: Act on Your Values
Journal Entries: Exploring Interests and Values
Success over the Internet

4 Exploring Your Multiple Intelligences

Learning Objectives
What are Multiple Intelligences?
Activity: Describing Your Multiple Intelligences
Build on Your Strengths
Using Emotional Intelligence 
What Are My Lifetime Goals? 
A Goal or a Fantasy? 
Keys to Success: Create Your Future
Journal Entries: Exploring Your Multiple Intelligences
Success over the Internet

 5 Planning Your Career and Education

Learning Objectives
Employment Trends
Baby Boomers, Generation X, the Millennials and Generation Z
Moving from Goods to Services and Technology
Increased Opportunities in Health Care
Increased Need for Education
Going Green!
A Diverse Workforce
E-Commerce is Changing the Way We Do Business
The Microprocessor
New Advances in Technology and Communication
Beware of Outsourcing
New Advances in Biology
Increase in Entrepreneurship
The Effect of Terrorism and Need for Security
Nontraditional Workers
Work Skills for the 21st Century
Foundation Skills
Thinking Skills
Workplace Competencies
How to Research Your Career
Career Descriptions
Career Outlook
Planning Your Education
Making Good Decisions
Steps in Making a Career Decision
The Decision-Making Process
Keys to Success: Life is a Dangerous Opportunity
Journal Entries: Planning Your Career and Education
Success Over the Internet

6 Updated Job Search Strategies

Learning Objectives
Increasing Your Chances for Employment
Using Your College Career Services
Working While in College
Get Started with a Resume and Cover Letter
Establishing Your Personal Brand Online
Using Online Tools
Classified Ads
Job Search Engines
Employment Agencies
Using Email to Find a Job
The Job Interview
Informational Interviewing
Starting Your Own Business
Taking Action
Keys to Success: You Are What You Think
Journal Entries: Updated Job Search Strategies
Success over the Internet
Sample Cover Letter
Sample Resume for a Recent College Graduate



Instructor Manual, Test Bank, and PowerPoint Presentations

The Instructor Manual contains over 500 pages of interactive exercises, classroom handouts, and techniques for engaging students in learning. Here is a sample of the Instructor Manual for Chapter 1: Create Your Success.

The Test Bank includes a bank of questions for each chapter as well as section, mid-term and final exams.

The PowerPoint Library contains a slide for every topic in the textbook. Select the slides that match your student learning outcomes. Here is a sample PowerPoint presentation for Chapter 1: Create Your Success.

Note that a user name and password are required to access the full Instructor Manual, Test Bank and PowerPoint Library. Login information is provided for faculty who have ordered textbooks for their students. If you have ordered texts, contact me at for the login information.

Sample Syllabus for a one unit face to face course using Career Success
Personality assignment for syllabus
Career research assignment for syllabus

Sample Syllabus for a one unit online course taught in an 8 week format using Career Success
Personality assignment for syllabus
Career research assignment for syllabus
Sample Syllabus and Course Schedule by Cindy Morrin for a 1 unit online course using CollegeScope, Career Edition

Journal Entries

Click this link for a Word file of the journal entries:  Journal Entries